{
  "meta": {
    "lastUpdated": "2026-07-07",
    "region": "US",
    "currency": "USD",
    "note": "Prices reflect the standard monthly plan for each tier. Annual plan discounts not shown. 'adSupported' is the cheapest ad-supported plan; 'standard' is the main ad-free plan; 'premium' is the top-tier plan where applicable. Each history entry includes source citations for the price change.",
    "source": "https://streamingpricetracker.com/data/prices.json",
    "website": "https://streamingpricetracker.com/",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Streaming Price Tracker (streamingpricetracker.com)",
    "citations": "Source citations for every price are shown on the website: https://streamingpricetracker.com/history/"
  },
  "services": {
    "netflix": {
      "name": "Netflix",
      "color": "#D6293F",
      "url": "https://netflix.com",
      "plans": {
        "adSupported": {
          "label": "Standard with Ads",
          "history": [
            {
              "date": "2022-11-03",
              "price": 6.99
            },
            {
              "date": "2025-01-21",
              "price": 7.99
            },
            {
              "date": "2026-03-26",
              "price": 8.99
            }
          ]
        },
        "basic": {
          "discontinued": true,
          "label": "Basic (discontinued)",
          "history": [
            {
              "date": "2014-05-09",
              "price": 7.99
            },
            {
              "date": "2019-01-15",
              "price": 8.99
            },
            {
              "date": "2022-01-14",
              "price": 9.99
            },
            {
              "date": "2023-10-18",
              "price": 11.99,
              "notes": [
                "This plan was phased out for new subscribers on 2023-07-19.",
                "Netflix ended this plan for all remaining subscribers on 2024-07-18."
              ]
            }
          ]
        },
        "standard": {
          "label": "Standard",
          "history": [
            {
              "date": "2010-11-22",
              "price": 7.99
            },
            {
              "date": "2014-05-09",
              "price": 8.99
            },
            {
              "date": "2015-11-11",
              "price": 9.99
            },
            {
              "date": "2017-10-05",
              "price": 10.99
            },
            {
              "date": "2019-01-15",
              "price": 12.99
            },
            {
              "date": "2020-10-29",
              "price": 13.99
            },
            {
              "date": "2022-01-14",
              "price": 15.49
            },
            {
              "date": "2025-01-21",
              "price": 17.99
            },
            {
              "date": "2026-03-26",
              "price": 19.99
            }
          ]
        },
        "premium": {
          "label": "Premium",
          "history": [
            {
              "date": "2013-04-22",
              "price": 11.99
            },
            {
              "date": "2017-10-05",
              "price": 13.99
            },
            {
              "date": "2019-01-15",
              "price": 15.99
            },
            {
              "date": "2020-10-29",
              "price": 17.99
            },
            {
              "date": "2022-01-14",
              "price": 19.99
            },
            {
              "date": "2023-10-18",
              "price": 22.99
            },
            {
              "date": "2025-01-21",
              "price": 24.99
            },
            {
              "date": "2026-03-26",
              "price": 26.99
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "Netflix Basic (1-stream, SD) was phased out for new subscribers in July 2023 and fully discontinued in July 2024. The Standard with Ads plan launched November 2022 and received its first price increase in January 2025."
    },
    "disney": {
      "name": "Disney+",
      "color": "#1A4DD6",
      "url": "https://disneyplus.com",
      "plans": {
        "adSupported": {
          "label": "Basic (with ads)",
          "history": [
            {
              "date": "2022-12-08",
              "price": 7.99
            },
            {
              "date": "2024-10-17",
              "price": 9.99
            },
            {
              "date": "2025-10-21",
              "price": 11.99
            }
          ]
        },
        "standard": {
          "label": "Premium (no ads)",
          "history": [
            {
              "date": "2019-11-12",
              "price": 6.99
            },
            {
              "date": "2021-03-26",
              "price": 7.99
            },
            {
              "date": "2022-12-08",
              "price": 10.99
            },
            {
              "date": "2023-10-12",
              "price": 13.99
            },
            {
              "date": "2024-10-17",
              "price": 15.99
            },
            {
              "date": "2025-10-21",
              "price": 18.99
            }
          ]
        }
      },
      "upcoming": [
        {
          "description": "Disney is folding Hulu's content into Disney+ under a plan called 'Project Gemini,' expected to be completed by the end of 2026. The standalone Hulu app would then be decommissioned, though Disney says there are 'no current plans to sunset' it.",
          "expectedDate": "2026-12-31"
        }
      ],
      "notes": "Ads tier introduced December 2022. Disney plans to fully integrate Hulu into Disney+ by end of 2026 under 'Project Gemini.'"
    },
    "hulu": {
      "name": "Hulu",
      "color": "#17D97A",
      "url": "https://hulu.com",
      "plans": {
        "adSupported": {
          "label": "With Ads",
          "history": [
            {
              "date": "2010-06-29",
              "price": 9.99,
              "notes": [
                "Hulu officially launched on 2008-03-12 as a free, ad-supported service.",
                "The free tier remained available until it was shut down in 2016."
              ]
            },
            {
              "date": "2010-11-17",
              "price": 7.99
            },
            {
              "date": "2019-02-26",
              "price": 5.99
            },
            {
              "date": "2021-10-08",
              "price": 6.99
            },
            {
              "date": "2022-10-10",
              "price": 7.99
            },
            {
              "date": "2024-10-17",
              "price": 9.99
            },
            {
              "date": "2025-10-21",
              "price": 11.99
            }
          ]
        },
        "standard": {
          "label": "No Ads",
          "history": [
            {
              "date": "2015-09-02",
              "price": 11.99
            },
            {
              "date": "2021-10-08",
              "price": 12.99
            },
            {
              "date": "2022-10-10",
              "price": 14.99
            },
            {
              "date": "2023-10-12",
              "price": 17.99
            },
            {
              "date": "2024-10-17",
              "price": 18.99
            }
          ]
        }
      },
      "upcoming": [
        {
          "description": "Disney is winding down the standalone Hulu app and migrating its content into Disney+ under a plan called 'Project Gemini,' targeted for the end of 2026. The app would be decommissioned once users transition, though Disney says there are 'no current plans to sunset' it.",
          "expectedDate": "2026-12-31"
        }
      ],
      "notes": "Disney agreed to buy out NBCUniversal's remaining stake in Hulu in 2023 and completed full ownership in July 2025. According to Disney, 'There are no current plans to sunset the Hulu app,' but Hulu content is planned to be fully integrated into Disney+ by end of 2026 under 'Project Gemini.'"
    },
    "hbomax": {
      "name": "HBO Max",
      "color": "#5822B4",
      "url": "https://max.com",
      "plans": {
        "adSupported": {
          "label": "Basic With Ads",
          "history": [
            {
              "date": "2021-06-02",
              "price": 9.99
            },
            {
              "date": "2025-10-21",
              "price": 10.99
            }
          ]
        },
        "standard": {
          "label": "Standard",
          "history": [
            {
              "date": "2015-04-07",
              "price": 14.99,
              "notes": [
                "This was the launch price of HBO Now, the predecessor service. HBO Max launched on 2020-05-27 at the same price of $14.99."
              ]
            },
            {
              "date": "2023-01-12",
              "price": 15.99
            },
            {
              "date": "2024-06-04",
              "price": 16.99
            },
            {
              "date": "2025-10-21",
              "price": 18.49
            }
          ]
        },
        "premium": {
          "label": "Premium",
          "history": [
            {
              "date": "2023-05-23",
              "price": 19.99
            },
            {
              "date": "2024-06-04",
              "price": 20.99
            },
            {
              "date": "2025-10-21",
              "price": 22.99
            }
          ]
        }
      },
      "upcoming": [
        {
          "description": "Paramount Skydance and Warner Bros. Discovery plan to combine HBO Max and Paramount+ into a single streaming platform following their corporate merger, expected to close September 2026. Paramount says the HBO brand will 'operate with independence.' Pricing for the combined service has not been announced.",
          "expectedDate": "2026-09-30"
        }
      ],
      "notes": "Launched as HBO Now in April 2015. Rebranded to HBO Max in May 2020. Rebranded to 'Max' in May 2023 to reflect expanded Warner Bros. Discovery content. Rebranded back to HBO Max in Summer 2025. Ad-supported tier launched June 2021."
    },
    "appletv": {
      "name": "Apple TV",
      "color": "#555555",
      "url": "https://tv.apple.com",
      "plans": {
        "standard": {
          "label": "Monthly",
          "history": [
            {
              "date": "2019-11-01",
              "price": 4.99
            },
            {
              "date": "2022-10-24",
              "price": 6.99
            },
            {
              "date": "2023-10-25",
              "price": 9.99
            },
            {
              "date": "2025-08-21",
              "price": 12.99
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "Rebranded from 'Apple TV+' to simply 'Apple TV' in October 2025. No ad-supported tier and no free tier; available only as a paid subscription or bundled with Apple One."
    },
    "peacock": {
      "name": "Peacock",
      "color": "#E8A61B",
      "url": "https://peacocktv.com",
      "plans": {
        "adSupported": {
          "label": "Premium (with ads)",
          "history": [
            {
              "date": "2020-07-15",
              "price": 4.99,
              "notes": [
                "An ad-supported free tier with limited content also launched on this date."
              ]
            },
            {
              "date": "2023-07-17",
              "price": 5.99
            },
            {
              "date": "2024-07-18",
              "price": 7.99
            },
            {
              "date": "2025-07-23",
              "price": 10.99
            }
          ]
        },
        "standard": {
          "label": "Premium Plus (no ads)",
          "history": [
            {
              "date": "2020-07-15",
              "price": 9.99
            },
            {
              "date": "2023-07-17",
              "price": 11.99
            },
            {
              "date": "2024-07-18",
              "price": 13.99
            },
            {
              "date": "2025-07-23",
              "price": 16.99
            }
          ]
        },
        "select": {
          "label": "Select (with ads, limited content)",
          "history": [
            {
              "date": "2025-07-23",
              "price": 7.99
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "The free ad-supported tier closed to new subscribers in 2023. Peacock Select ($7.99/mo) launched in July 2025 as a lower-cost tier with limited content."
    },
    "paramount": {
      "name": "Paramount+",
      "color": "#1A72E8",
      "url": "https://paramountplus.com",
      "plans": {
        "adSupported": {
          "label": "Essential (with ads)",
          "history": [
            {
              "date": "2021-06-07",
              "price": 4.99
            },
            {
              "date": "2023-06-27",
              "price": 5.99
            },
            {
              "date": "2024-08-20",
              "price": 7.99
            },
            {
              "date": "2026-01-15",
              "price": 8.99
            }
          ]
        },
        "standard": {
          "label": "Premium",
          "history": [
            {
              "date": "2021-03-04",
              "price": 9.99
            },
            {
              "date": "2023-06-27",
              "price": 11.99,
              "notes": [
                "Showtime content was bundled into the Premium tier at this price change."
              ]
            },
            {
              "date": "2024-08-20",
              "price": 12.99
            },
            {
              "date": "2026-01-15",
              "price": 13.99
            }
          ]
        }
      },
      "upcoming": [
        {
          "description": "Paramount Skydance and Warner Bros. Discovery plan to combine Paramount+ and HBO Max into a single streaming platform following their corporate merger, expected to close September 2026. Paramount says the HBO brand will 'operate with independence.' Pricing for the combined service has not been announced.",
          "expectedDate": "2026-09-30"
        }
      ],
      "notes": "Launched as CBS All Access in 2014, rebranded to Paramount+ in March 2021. The Essential (ad-supported) tier launched June 7, 2021, three months after the Premium tier. Showtime content was bundled into the Premium tier in June 2023."
    },
    "primevideo": {
      "name": "Prime Video",
      "color": "#0099CC",
      "url": "https://primevideo.com",
      "plans": {
        "adSupported": {
          "label": "Standalone (with ads)",
          "history": [
            {
              "date": "2024-01-29",
              "price": 8.99,
              "notes": [
                "Ads were introduced on this date at no price change to the standalone plan. An additional monthly fee is now required to remove ads."
              ]
            }
          ]
        },
        "adFreeAddon": {
          "label": "Prime Video Ultra (ad-free add-on)",
          "addon": true,
          "history": [
            {
              "date": "2024-01-29",
              "price": 2.99
            },
            {
              "date": "2026-04-10",
              "price": 4.99
            }
          ]
        },
        "standard": {
          "label": "Standalone (Ad-Free)",
          "history": [
            {
              "date": "2016-04-18",
              "price": 8.99
            },
            {
              "date": "2024-01-29",
              "price": 11.98,
              "notes": [
                "$11.98 = $8.99 standalone + $2.99 ad-free add-on. The standalone plan price did not change; this reflects the total cost to maintain an ad-free standalone subscription."
              ]
            },
            {
              "date": "2026-04-10",
              "price": 13.98,
              "notes": [
                "$13.98 = $8.99 standalone + $4.99 Prime Video Ultra ad-free add-on (renamed from 'Ad-Free Add-On' in April 2026)."
              ]
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "Prime Video is included with an Amazon Prime membership ($14.99/mo or $139/yr). A standalone subscription ($8.99/mo) is also available without Prime. Ads were introduced in January 2024 at no price change; an additional monthly fee is required to remove them."
    },
    "youtubetv": {
      "name": "YouTube TV",
      "color": "#E5332A",
      "url": "https://tv.youtube.com",
      "category": "liveTv",
      "plans": {
        "standard": {
          "label": "Base Plan",
          "history": [
            {
              "date": "2017-04-05",
              "price": 35
            },
            {
              "date": "2018-03-13",
              "price": 40
            },
            {
              "date": "2019-05-13",
              "price": 49.99
            },
            {
              "date": "2020-06-30",
              "price": 64.99
            },
            {
              "date": "2023-04-18",
              "price": 72.99
            },
            {
              "date": "2024-12-12",
              "price": 82.99
            }
          ]
        },
        "fourKPlus": {
          "label": "Base Plan with 4K Plus",
          "addon": true,
          "history": [
            {
              "date": "2021-06-28",
              "price": 84.98,
              "notes": [
                "$64.99 base plan + $19.99 for the 4K Plus add-on."
              ]
            },
            {
              "date": "2023-04-18",
              "price": 82.98,
              "notes": [
                "$72.99 base plan + $9.99 for the 4K Plus add-on."
              ]
            },
            {
              "date": "2024-12-12",
              "price": 92.98,
              "notes": [
                "$82.99 base plan + $9.99 for the 4K Plus add-on."
              ]
            }
          ]
        }
      },
      "referencePlans": [
        {
          "label": "Entertainment",
          "price": 54.99,
          "date": "2026-03-12"
        },
        {
          "label": "Entertainment + Family",
          "price": 62.99,
          "date": "2026-03-12"
        },
        {
          "label": "News + Family",
          "price": 62.99,
          "date": "2026-03-12"
        },
        {
          "label": "News + Entertainment",
          "price": 62.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports",
          "price": 64.99,
          "date": "2026-03-12"
        },
        {
          "label": "News + Entertainment + Family",
          "price": 69.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports + Entertainment",
          "price": 71.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports + Family",
          "price": 71.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports + News",
          "price": 71.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports + Entertainment + Family",
          "price": 77.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports + News + Entertainment",
          "price": 77.99,
          "date": "2026-03-12"
        },
        {
          "label": "Sports + News + Family",
          "price": 77.99,
          "date": "2026-03-12"
        }
      ],
      "upcoming": [],
      "notes": "Live TV (always ad-supported; there is no ad-free option). Base Plan only is charted. In February 2026 YouTube TV added 12 cheaper genre 'Plans' ($54.99–$77.99); these are listed below as a current snapshot rather than charted. Price history reflects the base plan's standard monthly rate."
    },
    "hululivetv": {
      "name": "Hulu + Live TV",
      "color": "#0FA968",
      "url": "https://www.hulu.com/live-tv",
      "category": "liveTv",
      "plans": {
        "adSupported": {
          "label": "With Ads",
          "history": [
            {
              "date": "2017-05-03",
              "price": 39.99
            },
            {
              "date": "2019-02-26",
              "price": 44.99
            },
            {
              "date": "2019-12-18",
              "price": 54.99
            },
            {
              "date": "2020-12-18",
              "price": 64.99
            },
            {
              "date": "2021-12-21",
              "price": 69.99
            },
            {
              "date": "2022-12-08",
              "price": 74.99
            },
            {
              "date": "2023-10-12",
              "price": 76.99
            },
            {
              "date": "2024-10-17",
              "price": 82.99
            },
            {
              "date": "2025-10-21",
              "price": 89.99
            }
          ]
        },
        "standard": {
          "label": "No Ads",
          "history": [
            {
              "date": "2017-05-03",
              "price": 43.99
            },
            {
              "date": "2019-02-26",
              "price": 50.99
            },
            {
              "date": "2019-12-18",
              "price": 60.99
            },
            {
              "date": "2020-12-18",
              "price": 70.99
            },
            {
              "date": "2021-12-21",
              "price": 75.99
            },
            {
              "date": "2022-12-08",
              "price": 82.99
            },
            {
              "date": "2023-10-12",
              "price": 89.99
            },
            {
              "date": "2024-10-17",
              "price": 95.99
            },
            {
              "date": "2025-10-21",
              "price": 99.99
            }
          ]
        },
        "liveTvOnly": {
          "label": "Live TV (only)",
          "history": [
            {
              "date": "2017-05-03",
              "price": 38.99
            },
            {
              "date": "2019-02-26",
              "price": 43.99,
              "notes": [
                "Effective date assumed from the price increases of the other Hulu + Live TV plans."
              ]
            },
            {
              "date": "2019-12-18",
              "price": 53.99,
              "notes": [
                "Effective date assumed from the price increases of the other Hulu + Live TV plans."
              ]
            },
            {
              "date": "2020-12-18",
              "price": 63.99
            },
            {
              "date": "2021-12-21",
              "price": 68.99,
              "notes": [
                "Effective date verified with only one source."
              ]
            },
            {
              "date": "2023-10-12",
              "price": 75.99,
              "notes": [
                "Effective date verified with only one source."
              ]
            },
            {
              "date": "2024-10-17",
              "price": 81.99
            },
            {
              "date": "2025-10-21",
              "price": 88.99
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "Hulu's live TV bundle and a cable alternative. The live channels always include ads; the No Ads tier only removes ads from Hulu's on-demand library. Since December 2021 the bundle has also included Disney+ and ESPN+. In October 2025, Hulu + Live TV and Fubo completed a corporate combination (Fubo is majority-owned, Disney holds about 70%), creating the sixth-largest US pay TV company; the two continue operating as separate consumer brands with separate pricing."
    },
    "sling": {
      "name": "Sling TV",
      "color": "#2D7FF9",
      "url": "https://www.sling.com",
      "category": "liveTv",
      "plans": {
        "standard": {
          "label": "Sling Orange",
          "history": [
            {
              "date": "2015-02-09",
              "price": 20
            },
            {
              "date": "2018-06-28",
              "price": 25
            },
            {
              "date": "2019-12-23",
              "price": 30
            },
            {
              "date": "2021-01-27",
              "price": 35
            },
            {
              "date": "2022-11-03",
              "price": 40
            },
            {
              "date": "2024-12-20",
              "price": 45.99
            }
          ]
        },
        "blue": {
          "label": "Sling Blue",
          "history": [
            {
              "date": "2016-06-30",
              "price": 25
            },
            {
              "date": "2019-12-23",
              "price": 30
            },
            {
              "date": "2021-01-27",
              "price": 35
            },
            {
              "date": "2022-11-03",
              "price": 40
            },
            {
              "date": "2024-12-20",
              "price": 45.99
            }
          ]
        },
        "select": {
          "label": "Sling Select",
          "history": [
            {
              "date": "2025-08-19",
              "price": 19.99
            }
          ]
        },
        "essentials": {
          "label": "Sling Essentials",
          "history": [
            {
              "date": "2026-04-09",
              "price": 19.99
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "Live TV (always ad-supported; there is no ad-free option). Sling Orange and Sling Blue are the two core plans (Orange carries ESPN and Disney channels; Blue carries Fox, NBC and more simultaneous streams) and have usually been priced alike; Orange is charted here. Sling Select (August 2025) and Sling Essentials (April 2026) are lower-cost limited bundles shown as recent additions."
    },
    "fubo": {
      "name": "fuboTV",
      "color": "#F8530E",
      "url": "https://www.fubo.tv",
      "category": "liveTv",
      "feeNote": "Prices shown exclude Fubo's regional sports fee, a mandatory monthly surcharge added at checkout in areas where the channel lineup includes regional sports networks. It varies by location from $3.99 to $16.99 per month.",
      "plans": {
        "standard": {
          "label": "Pro",
          "history": [
            {
              "date": "2017-04-10",
              "price": 44.99
            },
            {
              "date": "2019-03-28",
              "price": 54.99
            },
            {
              "date": "2020-07-01",
              "price": 64.99,
              "notes": [
                "Existing customers were automatically moved to the family plan at $64.99/month."
              ]
            },
            {
              "date": "2022-03-14",
              "price": 69.99,
              "notes": [
                "fuboTV removed its cheapest Starter plan; this base tier is now called Pro."
              ]
            },
            {
              "date": "2023-01-07",
              "price": 74.99
            },
            {
              "date": "2024-01-10",
              "price": 79.99
            },
            {
              "date": "2025-01-27",
              "price": 84.99
            },
            {
              "date": "2025-12-05",
              "price": 73.99
            },
            {
              "date": "2026-06-15",
              "price": 88.99
            }
          ]
        },
        "elite": {
          "label": "Elite",
          "history": [
            {
              "date": "2020-09-25",
              "price": 79.99,
              "notes": [
                "Top-tier bundle adding the Fubo Extra channel pack, expanded cloud DVR, and more simultaneous streams."
              ]
            },
            {
              "date": "2023-01-07",
              "price": 84.99
            },
            {
              "date": "2024-01-10",
              "price": 89.99
            },
            {
              "date": "2025-01-27",
              "price": 94.99
            },
            {
              "date": "2025-12-05",
              "price": 83.99
            },
            {
              "date": "2026-06-15",
              "price": 98.99
            }
          ]
        },
        "sportsNews": {
          "label": "Sports + News",
          "history": [
            {
              "date": "2025-09-02",
              "price": 55.99
            },
            {
              "date": "2026-06-15",
              "price": 64.99
            }
          ]
        }
      },
      "referencePlans": [
        {
          "label": "Fubo Latino",
          "price": 19.99,
          "date": "2026-06-10"
        },
        {
          "label": "Ultimate",
          "price": 113.99,
          "date": "2026-07-07"
        },
        {
          "label": "Deluxe",
          "price": 118.99,
          "date": "2026-07-07"
        }
      ],
      "upcoming": [],
      "notes": "Live TV with a heavy sports focus (always ad-supported; there is no ad-free option). The base plan launched in 2017 as Fubo Premier and has since been called Fubo and Standard before its current name, Pro; it is charted here. The Elite tier is a premium top bundle launched in September 2020 (an earlier, smaller Fubo Extra tier from 2018 later became a channel add-on and is not tracked here). Fubo Sports + News is a lower-cost skinny sports bundle launched in September 2025. In December 2025 Fubo lowered prices during a carriage dispute with NBCUniversal, then raised prices again in June 2026 after the dispute was resolved and NBCUniversal channels were restored. In October 2025, Fubo and Hulu + Live TV completed a corporate combination (Fubo is majority-owned, Disney holds about 70%), creating the sixth-largest US pay TV company; the two continue operating as separate consumer brands with separate pricing."
    },
    "directvstream": {
      "name": "DirecTV Stream",
      "color": "#7C5CFC",
      "url": "https://www.directv.com/stream/",
      "category": "liveTv",
      "plans": {
        "standard": {
          "label": "Entertainment (base plan)",
          "history": [
            {
              "date": "2016-11-30",
              "price": 35,
              "notes": [
                "Launched as DirecTV Now on 2016-11-30. The entry package was $35/mo for 60+ channels, and AT&T also ran a $35/mo launch promotion on the larger 'Go Big' package (normally $60/mo), grandfathering in those early subscribers."
              ]
            },
            {
              "date": "2018-07-26",
              "price": 40,
              "notes": [
                "First price increase: the entry package rose from $35 to $40/mo."
              ]
            },
            {
              "date": "2019-03-13",
              "price": 50,
              "notes": [
                "March 2019 revamp: AT&T restructured the DirecTV Now packages to add HBO with fewer channels, raising the entry price by about $10 to $50/mo. The service was renamed AT&T TV Now in August 2019."
              ]
            },
            {
              "date": "2019-10-18",
              "price": 65,
              "notes": [
                "The entry 'Plus' package rose from $50 to $65/mo, a $15 increase."
              ]
            },
            {
              "date": "2020-04-06",
              "price": 55,
              "notes": [
                "Price decrease: the 'Plus' package dropped from $65 to $55/mo (a $10 cut) when HBO was removed from the lineup ahead of the HBO Max launch."
              ]
            },
            {
              "date": "2021-01-12",
              "price": 69.99,
              "notes": [
                "AT&T retired the DirecTV Now / AT&T TV Now branding and moved new customers to AT&T TV packages, with the 'Entertainment' base tier at $69.99/mo."
              ]
            },
            {
              "date": "2023-01-22",
              "price": 74.99,
              "notes": [
                "The 'Entertainment' base plan rose from $69.99 to $74.99/mo. The service had by then been rebranded DirecTV Stream (launched 2021-08-02)."
              ]
            },
            {
              "date": "2023-11-05",
              "price": 79.99,
              "notes": [
                "The 'Entertainment' base plan rose from $74.99 to $79.99/mo."
              ]
            },
            {
              "date": "2024-10-06",
              "price": 86.99,
              "notes": [
                "The 'Entertainment' base plan rose from $79.99 to $86.99/mo."
              ]
            },
            {
              "date": "2025-10-05",
              "price": 89.99,
              "notes": [
                "The 'Entertainment' base plan rose from $86.99 to $89.99/mo, part of a wider increase that raised some DirecTV plans by up to $11/mo and some add-ons by $5/mo."
              ]
            }
          ]
        }
      },
      "referencePlans": [
        {
          "label": "Choice (signature tier)",
          "price": 94.99,
          "date": "2026-06-23"
        },
        {
          "label": "Ultimate (signature tier)",
          "price": 124.99,
          "date": "2026-06-23"
        },
        {
          "label": "Premier (signature tier)",
          "price": 169.99,
          "date": "2026-06-23"
        },
        {
          "label": "Óptimo Más (Spanish-language tier)",
          "price": 84.99,
          "date": "2026-06-23"
        },
        {
          "label": "MySports (Genre Pack)",
          "price": 64.99,
          "date": "2026-06-25"
        },
        {
          "label": "MyEntertainment (Genre Pack)",
          "price": 42.99,
          "date": "2026-06-25"
        },
        {
          "label": "MyNews (Genre Pack)",
          "price": 44.99,
          "date": "2026-06-25"
        },
        {
          "label": "MiEspañol (Genre Pack)",
          "price": 37.99,
          "date": "2026-06-25"
        },
        {
          "label": "MyKids (Genre Pack)",
          "price": 20.99,
          "date": "2026-06-25"
        }
      ],
      "upcoming": [],
      "notes": "Always ad-supported live TV; no ad-free option (the Entertainment base plan is charted). Renamed repeatedly: launched as DirecTV Now (2016), became AT&T TV Now (2019), then ran alongside AT&T TV (2020), which was rebranded DirecTV Stream when AT&T spun off DirecTV with TPG. In April 2025 DirecTV retired the standalone 'DirecTV Stream' brand and folded the streaming service into its main DIRECTV offering. The charted line follows the entry-level base package through these renames (Live a Little to Plus to Entertainment). Signature tiers (Choice and above) carry a Regional Sports Network fee up to $19.99/mo, and the optional Gemini device is ~$10/mo; these fees are not included in the tracked headline price. A free ad-supported tier, MyFree DIRECTV, also exists. Genre Packs (MySports, MyEntertainment, MyNews, MiEspañol, MyKids) launched in 2024-2025 as lower-cost curated bundles and are listed as a current snapshot rather than charted. On 2026-06-25 several Genre Packs rose (MyEntertainment $35 to $43, MyNews $40 to $45, MiEspañol $35 to $38, MyKids $20 to $21) while the new MySports Genre Pack held at $65; the legacy 'MySports Original' plan rose from $70 to $80, and add-ons MySports Extra ($13 to $14) and MyCinema ($9.99 to $10.99) also increased. Signature packages (Choice and above) rose in the same round, but DirecTV communicated those per-customer without publishing uniform figures."
    },
    "philo": {
      "name": "Philo",
      "color": "#1CA9B0",
      "url": "https://www.philo.com",
      "category": "liveTv",
      "plans": {
        "standard": {
          "label": "Essential",
          "history": [
            {
              "date": "2017-11-14",
              "price": 16
            },
            {
              "date": "2019-05-06",
              "price": 20,
              "notes": [
                "The base package expanded to include 13 more channels."
              ]
            },
            {
              "date": "2021-06-08",
              "price": 25
            },
            {
              "date": "2024-06-12",
              "price": 28,
              "notes": [
                "This plan was renamed Core, with AMC+ (with ads) now included for new subscribers; Philo also launched a free ad-supported streaming tier for non-subscribers the same day."
              ]
            },
            {
              "date": "2025-09-30",
              "price": 33,
              "notes": [
                "Core subscribers gained ad-supported access to HBO Max and discovery+ as part of their existing subscription."
              ]
            },
            {
              "date": "2026-03-10",
              "price": 25,
              "notes": [
                "Core split into two tiers: the new, cheaper Essential plan (no bundled streaming extras) and Bundle+ (Core's equivalent, keeping AMC+ (with ads), HBO Max (Basic with Ads), and discovery+)."
              ]
            }
          ]
        },
        "bundlePlus": {
          "label": "Bundle+",
          "history": [
            {
              "date": "2026-03-10",
              "price": 33,
              "notes": [
                "Bundle+ is Core's direct successor, including AMC+ (with ads), HBO Max (Basic with Ads), and discovery+."
              ]
            }
          ]
        }
      },
      "upcoming": [],
      "notes": "Live TV (always ad-supported; there is no ad-free option). Originally launched unnamed at $16/mo in 2017. Renamed Core in 2024, when it added AMC+ (with ads) for new subscribers, and gained ad-supported access to HBO Max and discovery+ in September 2025. In March 2026 Core split into two tiers: Essential (no bundled streaming extras, the plan charted here) and Bundle+ (Core's direct successor, still including AMC+ (with ads), HBO Max (Basic with Ads), and discovery+)."
    }
  }
}