Apple TV Price History
Apple TV (Monthly) currently costs $12.99/month in the US, up from $4.99 at launch in , a 160% increase across 3 hikes. See the interactive price chart to compare Apple TV with every other major US streaming service.
Rebranded from 'Apple TV+' to simply 'Apple TV' in October 2025. No ad-supported tier and no free tier; available only as a paid subscription or bundled with Apple One.
Confirm the current price at checkout. Promos, taxes, and regional fees can vary.
Frequently asked questions about Apple TV pricing
How much is Apple TV per month in 2026?
Apple TV costs $12.99/month for the Monthly plan as of August 21, 2025.
How much is Apple TV per year?
At $12.99/month, Apple TV (Monthly) costs $155.88 per year when paying monthly. This site tracks standard monthly rates, so discounted annual plans, where offered, are not included.
How much has Apple TV gone up over time?
The Monthly plan launched at $4.99 in November 1, 2019 and now costs $12.99, an increase of 160% across 3 price changes.
When did Apple TV last raise prices?
Apple TV last changed the Monthly price on August 21, 2025, moving to $12.99/month.
Does Apple TV have an ad-supported plan?
No. Apple TV does not currently offer an ad-supported tier in the US.