Apple TV Price History
Apple TV plans and prices (2026)
Apple TV has one plan, Monthly, which costs $14.99 per month as of October 2026. Every price increase since 2019 is in the history below.
| Plan | Price/mo | At this price sinceSince |
|---|---|---|
| Monthly |
Promos, taxes, and regional fees can change the price at checkout.
Apple TV (Monthly) currently costs $14.99/month in the US, up from $4.99 at launch in , a 200% increase across 4 hikes, most recently a $2.00 increase in .
Rebranded from 'Apple TV+' to simply 'Apple TV' in October 2025. No ad-supported tier and no free tier; available only as a paid subscription or bundled with Apple One.
Frequently asked questions about Apple TV pricing
How much is Apple TV per month in 2026?
Apple TV has one plan, Monthly, which costs $14.99 per month as of October 2026.
How much is Apple TV per year?
At $14.99/month, Apple TV (Monthly) costs $179.88 per year when paying monthly. This site tracks standard monthly rates, so discounted annual plans, where offered, are not included.
How much has Apple TV gone up over time?
The Monthly plan launched at $4.99 on November 1, 2019 and now costs $14.99, an increase of 200% across 4 price changes.
When did Apple TV last raise prices?
Apple TV last changed the Monthly price on August 28, 2026, moving to $14.99/month.
Does Apple TV have an ad-supported plan?
No. Apple TV does not currently offer an ad-supported tier in the US.