Apple TV Price History
Apple TV (Monthly) currently costs $12.99/month in the US — up from $4.99 at launch in , a 160% increase across 3 hikes.
Rebranded from 'Apple TV+' to simply 'Apple TV' in October 2025. No ad-supported tier and no free tier — available only as a paid subscription or bundled with Apple One.
Current price $12.99 Monthly · since
Cheapest plan $12.99 Monthly
Launch price $4.99
Total increase +160% 3 price rises
Monthly
| Effective Date | Price/mo | Change |
|---|---|---|
| $4.99 | Launch | |
| $6.99 | ▲ 40% | |
| $9.99 | ▲ 43% | |
| $12.99 | ▲ 30% |
Frequently asked questions about Apple TV pricing
How much is Apple TV per month in 2026?
Apple TV costs $12.99/month for the Monthly plan as of August 21, 2025.
How much has Apple TV gone up over time?
The Monthly plan launched at $4.99 in November 1, 2019 and now costs $12.99 — an increase of 160% across 3 price rises.
When did Apple TV last raise prices?
Apple TV last changed the Monthly price on August 21, 2025, moving to $12.99/month.
Does Apple TV have an ad-supported plan?
No. Apple TV does not currently offer an ad-supported tier in the US.