HBO Max Price History
HBO Max plans and prices (2026)
HBO Max costs $10.99 to $22.99 per month as of October 2026, depending on the plan. Every price increase since 2015 is in the history below.
| Plan | Price/mo | At this price sinceSince |
|---|---|---|
| Basic With Ads | ||
| Standard | ||
| Premium |
Promos, taxes, and regional fees can change the price at checkout.
HBO Max (Premium) currently costs $22.99/month in the US, up from $19.99 at launch in , a 15% increase across 2 hikes, most recently a $2.00 increase in .
Launched as HBO Now in April 2015. Rebranded to HBO Max in May 2020. Rebranded to 'Max' in May 2023 to reflect expanded Warner Bros. Discovery content. Rebranded back to HBO Max in Summer 2025. Ad-supported tier launched June 2021. Paramount Skydance completed its $110 billion acquisition of Warner Bros. Discovery on October 6, 2026, creating a combined company called Skydance, which plans to merge HBO Max and Paramount+ into a single streaming service. Skydance CEO David Ellison said that in the short term the two services will be operated separately and bundled together before they are combined. Pricing for the combined service has not been announced.
| Effective Date | Price/mo | Change |
|---|---|---|
| a | $14.99 | Launch |
| $15.99 | ▲ 7% | |
| $16.99 | ▲ 6% | |
| $18.49 | ▲ 9% |
- a. This was the launch price of HBO Now, the predecessor service. HBO Max launched on May 27, 2020 at the same price of $14.99. (HBO Max launched at $14.99/mo in May 2020)
Frequently asked questions about HBO Max pricing
How much is HBO Max per month in 2026?
HBO Max costs $10.99 to $22.99 per month as of October 2026, depending on the plan: Basic With Ads at $10.99, Standard at $18.49 and Premium at $22.99.
How much is HBO Max per year?
At $22.99/month, HBO Max (Premium) costs $275.88 per year when paying monthly. The Basic With Ads plan works out to $131.88 per year. This site tracks standard monthly rates, so discounted annual plans, where offered, are not included.
How much has HBO Max gone up over time?
The Premium plan launched at $19.99 on May 23, 2023 and now costs $22.99, an increase of 15% across 2 price changes.
When did HBO Max last raise prices?
HBO Max last changed the Premium price on October 21, 2025, moving to $22.99/month.
Does HBO Max have an ad-supported plan?
Yes. The Basic With Ads plan costs $10.99/month, the lowest-priced way to subscribe to HBO Max.