HBO Max Price History

HBO Max plans and prices (2026)

Every plan HBO Max sells in the US today, cheapest first. Plans that are no longer sold appear in the price history further down.

Plan Price/mo At this price sinceSince
Basic With Ads
Standard
Premium

HBO Max (Premium) currently costs $22.99/month in the US, up from $19.99 at launch in , a 15% increase across 2 hikes, most recently a $2.00 increase in .

$19.99 $22.99 today 2023 2026 $19.99 $22.99 today 2023 2026
Premium plan · every step is one price change 2 changes since 2023

Launched as HBO Now in April 2015. Rebranded to HBO Max in May 2020. Rebranded to 'Max' in May 2023 to reflect expanded Warner Bros. Discovery content. Rebranded back to HBO Max in Summer 2025. Ad-supported tier launched June 2021. The Paramount Skydance acquisition of Warner Bros. Discovery, which would combine the two streamers, is on hold pending antitrust litigation and cannot close until five days after a trial outcome or June 1, 2027, whichever comes first.

Basic With Ads
Effective Date Price/mo Change
[1][2] $9.99 Launch
[1][2] $10.99 ▲ 10%
Standard
Effective Date Price/mo Change
[1][2] $14.99 Launch
This was the launch price of HBO Now, the predecessor service. HBO Max launched on 2020-05-27 at the same price of $14.99. (HBO Max launched at $14.99/mo in May 2020)
[1][2][3] $15.99 ▲ 7%
[1][2][3] $16.99 ▲ 6%
[1][2] $18.49 ▲ 9%
Premium
Effective Date Price/mo Change
[1][2] $19.99 Launch
[1][2][3] $20.99 ▲ 5%
[1][2] $22.99 ▲ 10%

Upcoming changes for HBO Max

Expected

Paramount Skydance's acquisition of Warner Bros. Discovery, which would combine HBO Max and Paramount+ into a single streaming platform, has been delayed by antitrust litigation. Twelve state attorneys general sued to block the deal on July 13, 2026, and a judge granted a temporary restraining order on July 20. Paramount then agreed on July 24 not to close until five days after the outcome of a trial or June 1, 2027, whichever comes first. Paramount had previously targeted a September 2026 close. Pricing for any combined service has not been announced.

Frequently asked questions about HBO Max pricing

How much is HBO Max per month in 2026?

HBO Max costs $22.99/month for the Premium plan as of October 21, 2025. The cheapest plan is the Basic With Ads tier at $10.99/month.

How much is HBO Max per year?

At $22.99/month, HBO Max (Premium) costs $275.88 per year when paying monthly. The Basic With Ads plan works out to $131.88 per year. This site tracks standard monthly rates, so discounted annual plans, where offered, are not included.

How much has HBO Max gone up over time?

The Premium plan launched at $19.99 on May 23, 2023 and now costs $22.99, an increase of 15% across 2 price changes.

When did HBO Max last raise prices?

HBO Max last changed the Premium price on October 21, 2025, moving to $22.99/month.

Does HBO Max have an ad-supported plan?

Yes. The Basic With Ads plan costs $10.99/month, the lowest-priced way to subscribe to HBO Max.