Netflix Price History
Netflix plans and prices (2026)
Netflix costs $8.99 to $26.99 per month as of October 2026, depending on the plan. Retired plans and every price increase since 2010 are in the history below.
| Plan | Price/mo | At this price sinceSince |
|---|---|---|
| Standard with Ads | ||
| Standard | ||
| Premium |
Promos, taxes, and regional fees can change the price at checkout.
Netflix (Premium) currently costs $26.99/month in the US, up from $11.99 at launch in , a 125% increase across 7 hikes, most recently a $2.00 increase in .
Netflix Basic (1-stream, SD) was phased out for new subscribers in July 2023 and fully discontinued in July 2024. The Standard with Ads plan launched November 2022 and received its first price increase in January 2025.
| Effective Date | Price/mo | Change |
|---|---|---|
| $7.99 | Launch | |
| $8.99 | ▲ 13% | |
| $9.99 | ▲ 11% | |
| ab | $11.99 | ▲ 20% |
- a. This plan was phased out for new subscribers on July 19, 2023. (Netflix drops $9.99 per month Basic plan in US and UK | PCMag)
- b. Netflix ended this plan for all remaining subscribers on July 18, 2024. (Netflix ends its cheapest ad-free subscription | NPR)
Frequently asked questions about Netflix pricing
How much is Netflix per month in 2026?
Netflix costs $8.99 to $26.99 per month as of October 2026, depending on the plan: Standard with Ads at $8.99, Standard at $19.99 and Premium at $26.99.
How much is Netflix per year?
At $26.99/month, Netflix (Premium) costs $323.88 per year when paying monthly. The Standard with Ads plan works out to $107.88 per year. This site tracks standard monthly rates, so discounted annual plans, where offered, are not included.
How much has Netflix gone up over time?
The Premium plan launched at $11.99 on April 22, 2013 and now costs $26.99, an increase of 125% across 7 price changes.
When did Netflix last raise prices?
Netflix last changed the Premium price on March 26, 2026, moving to $26.99/month.
Does Netflix have an ad-supported plan?
Yes. The Standard with Ads plan costs $8.99/month, the lowest-priced way to subscribe to Netflix.