Hulu Price History
Hulu plans and prices (2026)
Every plan Hulu sells in the US today, cheapest first. Plans that are no longer sold appear in the price history further down.
| Plan | Price/mo | At this price sinceSince |
|---|---|---|
| With Ads | ||
| No Ads |
Promos, taxes, and regional fees can change the price at checkout.
Hulu (No Ads) currently costs $18.99/month in the US, up from $11.99 at launch in , a 58% increase across 4 hikes, most recently a $1.00 increase in .
Disney agreed to buy out NBCUniversal's remaining stake in Hulu in 2023 and completed full ownership in July 2025. According to Disney, 'There are no current plans to sunset the Hulu app,' but Hulu content is planned to be fully integrated into Disney+ by end of 2026 under 'Project Gemini.'
| Effective Date | Price/mo | Change |
|---|---|---|
| [1][2] | $9.99 | Launch |
| Hulu officially launched on 2008-03-12 as a free, ad-supported service. (NBC and News Corp. launch Hulu.com | CNBC) | ||
| The free tier remained available until it was shut down in 2016. (Hulu Bids Goodbye to Its Free Service – The Wall Street Journal) | ||
| [1][2] | $7.99 | ▼ 20% |
| [1][2] | $5.99 | ▼ 25% |
| [1][2] | $6.99 | ▲ 17% |
| [1][2] | $7.99 | ▲ 14% |
| [1][2] | $9.99 | ▲ 25% |
| [1][2] | $11.99 | ▲ 20% |
Upcoming changes for Hulu
Disney is winding down the standalone Hulu app and migrating its content into Disney+ under a plan called 'Project Gemini,' targeted for the end of 2026. The app would be decommissioned once users transition, though Disney says there are 'no current plans to sunset' it.
Frequently asked questions about Hulu pricing
How much is Hulu per month in 2026?
Hulu costs $18.99/month for the No Ads plan as of October 17, 2024. The cheapest plan is the With Ads tier at $11.99/month.
How much is Hulu per year?
At $18.99/month, Hulu (No Ads) costs $227.88 per year when paying monthly. The With Ads plan works out to $143.88 per year. This site tracks standard monthly rates, so discounted annual plans, where offered, are not included.
How much has Hulu gone up over time?
The No Ads plan launched at $11.99 on September 2, 2015 and now costs $18.99, an increase of 58% across 4 price changes.
When did Hulu last raise prices?
Hulu last changed the No Ads price on October 17, 2024, moving to $18.99/month.
Does Hulu have an ad-supported plan?
Yes. The With Ads plan costs $11.99/month, the lowest-priced way to subscribe to Hulu.
Is this the standalone Hulu price or the Disney+ bundle?
These are prices for standalone on-demand Hulu. Disney also sells Hulu in bundles with Disney+ and ESPN at a combined monthly price, which is not tracked here, and Hulu + Live TV is tracked as a separate service. If you pay a different amount, check whether you are on a bundle plan.
What is the difference between Hulu and Hulu + Live TV?
They are two separate subscriptions with separate prices, and both are tracked on this site. Hulu is the on-demand streaming library, and its prices are the ones on this page. Hulu + Live TV adds a package of live cable channels on top of that library, and since December 2021 it has also included Disney+ and ESPN+, which is why it costs several times more. Its price history is tracked on its own Hulu + Live TV page.
Is Hulu being shut down or merged into Disney+?
Disney completed full ownership of Hulu in July 2025 and plans to fully integrate Hulu content into Disney+ by the end of 2026 under a project it calls 'Project Gemini'. Disney has said there are no current plans to sunset the Hulu app itself. This page will keep tracking the standalone Hulu subscription for as long as it is sold at its own price.
Why does Hulu appear twice in the price history?
It does not appear twice. Hulu and Hulu + Live TV are different products sold at different prices, so they are tracked as separate services here, the same way the streaming companies price and sell them. Hulu is grouped with the on-demand services and Hulu + Live TV is grouped with the live TV services.